The direction of an asset coming out of discovery is the first key business decision organizations make toward ensuring that the asset will be differentiated and value-creating at launch. Drugmakers today can expect to mount a sequence of indication launches over the lifecycle of their asset. But markets are changing at warp speed. There is a need to be more asset-focused and forward-looking when evaluating indication opportunities.
Register for this webinar and learn how to modify current indication prioritization best practices to improve strategic decision making in drug development.