Media interviews are an important opportunity to build awareness and understanding of your company and its products and services. Whether you are the one being interviewed or you are coaching a corporate spokesperson, preparing for an interview is critical.
In this talk, you will learn best practices for:
Handling interview logistics
How to come across confident and credible
Developing talking points consistent with your corporate brand
Anticipating tough questions and how best to respond
Staying on message and guiding the conversation
These skills will prove to be invaluable for media interviews and will help you garner positive media coverage.