Export Coffee Talk: How to Market your Business hosted by EDPNC

For a business, setting the foundation for your brand before marketing yourself is critical. Once you have developed the fundamentals of your brand to include messaging, values, and visuals, you are ready to embark on your marketing strategy. In this talk, you will be guided through the steps of developing the foundation of your brand and the next steps of amplifying your brand through visual assets, digital marketing, and public relations. Establishing these key pillars will boost your company’s chance for successful outreach to international markets.

Some topics that will be covered include:

• Why is it important to build a brand?
• What is the difference between branding and messaging?
• What goes into building a brand?
• What are some methods to amplify your brand?
• What is messaging used for and why is it essential before moving into amplification?
• What are common pitfalls to avoid when building a brand and crafting messaging?
• How do you start a marketing strategy?
• What are some elements of a thoughtful marketing strategy?
• How can you better understand the components of digital marketing?
• Does content quality matter?
• What is the difference between organic social media, paid social media and public relations?